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Victor Giannandrea is a former sales director and marketing director who has recently been appointed an Honorary Teaching Fellow at Lancaster University Management School.

Since retiring in 2011, Victor has still been hard at work mentoring local businesses, with a huge degree of success in turning around businesses at high risk, helping them to change direction, cultivate new customers and increase trade with existing customers.


What one top tip would you give to a business owner embarking on a growth plan?

Be best friends with your accountant – he/she should be a key member of your management team.

Why is Lancashire a great place to grow a business?

Because of the vast amount of networking available and fellow SMEs to share open and honest advice with.

Why are you backing Boost Business Lancashire?

I’m a retired PLC director and want to give back to industry what I’ve got out over all these years.

Working with and supported by:

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