Video firm creates 'reel' impact after PIC workshops

Bigtank is a team of established video experts based in Ramsbottom. It built its reputation on traditional video production for corporate clients across a diverse range of sectors. Managing director Rob Hallam recognised that for the business to scale-up, it needed to explore the feasibility of entering a potential new market, and clarify the customer needs.

The opportunity

Rob was delighted to be accepted onto the Innovation Sprint Programme delivered through the Productivity and Innovation Centre (PIC) at Edgehill University. It gave him confidence that an opportunity he had identified for their service could be thoroughly explored before the business invested in it. The Programme provided a great opportunity to support the team to focus on entering a potential new market with a new defined service offer to support business growth.

The journey

Rob attended the Programme with his colleague Josh and soon realised the framework and tools used in the workshops were far from anything they had experienced before. The framework, tools and data used in the facilitated workshops helped Bigtank address the uncertainties associated with their opportunity. Bigtank explored the potential new market to help define and develop their new service offer.

The solution and outcome

Using their business data and research conducted at the University, Rob and Josh were able to address their new customer’s pain points and concentrate on the user needs. Bigtank developed an evidence-based solution to its new opportunity and identified who their target audience are. They developed a systematic process to drive their new concept forward. Since completing the Programme the company has re-positioned itself as a provider of high-quality tailored video content and targets organisations that experience common traits and issues surrounding HR activities. On completing the Programme Bigtank:

• Defined a new service offer that addresses customer pain points
• Clarification of target market and messaging
• Clear revenue model and processes
• Recruited a new Trainee Editor

'Reel Impact' is a new service offering that creates impact and growth and helps to solve HR business challenges. Bigtank has been able to set performance targets with confidence all underpinned by a comprehensive growth strategy. The first quarter of 2019 has been the implementation phase of Reel Impact where they are building a specific page for the service as well as collating client statistics and marketing collateral to support their offering. They look forward to a full roll-out of the service in Q2 of 2019.

Without a doubt, the Innovation Sprint Programme has been extremely instrumental in shaping our plans for future growth of Bigtank and in identifying a new key product we will be offering to companies to help with their recruitment challenges. Rob Hallam, Managing Director – Bigtank

About PIC

The Productivity and Innovation Centre (PIC) at Edgehill University is a centre of excellence in the region for stimulating growth and economic development through business innovation. Its unique Innovation Sprint Programme offers a systematic and evidence-based process through which SMEs can address their innovation opportunity or challenge. The Programme is fully-funded for Lancashire based eligible SMEs. 100% of SMEs who completed the Programme agreed that the Programme has positively met or exceeded their expectations.

For further information visit: The Productivity and Innovation Centre Lancashire businesses interested in accessing the Productivity and Innovation Centre (PIC) at Edgehill University, as well as a range of other services, can do so through Boost Business Lancashire. To check your eligibility and start your growth conversation, call 0800 488 0057 or complete an online enquiry.