Need help understanding and targeting your customers?

This two-day masterclass is beneficial for new businesses in the early stages of trading.

Day one will explore marketing and sales. Products and services do not sell themselves, even when they are the best, most interesting and innovative products on the market. To effectively reach the ‘close’ of the sale and successfully meet the need of new and existing customers, there are several key steps we will address throughout this exciting and interactive workshop.

For a product to sell well, it must be marketed properly. An entrepreneur’s ability to sell can have a huge impact on the products’ overall sales and the satisfaction of new and existing customers. Our trainers will also address the key principles for successfully targeting, marketing and communicating your products and services to your customers. You will get to know more about the planning process involved and how to drive your activity.

We will help you to familiarise yourself with the variety of communication platforms you can utilise to deliver key messages.

Day one will cover:

  • Customer profiling
  • The importance of understanding buying roles
  • How to pitch, negotiate and close the sale

We will also cover targeting your customers, the five-step buying process, digital and traditional marketing methods and networking for success.

Please note, this event is day one of a two-day masterclass. If you wish to attend this event, please also register for day two here:

Boost Your New Business – Day 2

Click to book your place online

Working with and supported by:

  • ERDF - logo
  • Enterprise Nation - Partner