The Modern Digital Marketer: Metrics that Matter

About this Event

For many businesses, digital marketing is a minefield. Sometimes rewarding. Sometimes costly. SEO, PPC, Content Marketing, CMS, Analytics, Bounce rates…

Understanding where and how to invest in digital marketing is an enormous challenge, and one that too many businesses have fallen foul of.

This session, delivered by Leon Calverley from Door4, will give you a critical insight into planning and measuring digital marketing success.

Free of jargon, it explores how to evaluate WHICH digital marketing activities will work to your advantage, and HOW you should measure their effectiveness. It also explores how to use Analytics tools to track success.

Delegates will come away with a clear understanding of how to align digital marketing activity with business goals – not whim and anecdotes.

Book your place here or contact aholden@burnley.gov.uk 01282 477208

Cost: Free

Click to book your place online

Working with and supported by:

  • ERDF - logo
  • Enterprise Nation - Partner