Business Excellence: Pricing with Purpose
Profitable pricing trumps cost cutting every time, yet in times of profit squeeze we always reach for the cost cutting trigger.
Materials inflation, wage inflation, distribution and shipping inflation, fuel inflation are all pushing companies towards the implementation of price increases, but many have never implemented a price increase or when they do it is laden with fear and trepidation.
Pricing the third business skill; first create a great product, second sell that product brilliantly, third price it superbly.
Programme starts: January 27, 2022
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