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Business Excellence: Pricing with Purpose

  • January 27, 2022
  • 9:00 - 13:00
  • Lancaster University Management School

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Business Excellence: Pricing with Purpose

Profitable pricing trumps cost cutting every time, yet in times of profit squeeze we always reach for the cost cutting trigger.

Materials inflation, wage inflation, distribution and shipping inflation, fuel inflation are all pushing companies towards the implementation of price increases, but many have never implemented a price increase or when they do it is laden with fear and trepidation.

Pricing the third business skill; first create a great product, second sell that product brilliantly, third price it superbly.

Programme starts: January 27, 2022

Pricing with Purpose takes an organisation from the perceived enforced need to make price increases to the effective implementation of new optimum pricing across its markets.

This programme will be delivered online over three half-day sessions on the following dates:

  1. The third business skill – January 27, 2022
  2. Best practice laid bare – February 10, 2022
  3. Marketing and implementation – February 17, 2022

Sessions are from 9am-1pm on each date listed above.

The third business skill: This workshop will introduce delegates to the history of pricing and review the current climate and what this means for businesses. Delegates will review barriers, how to deliver high impact and the most effective strategies for productivity and profitability.

Best practice laid bare: Explore the different types of pricing strategy, what strategies can work the best for your business and how they tie back to your business model, purpose and financial targets. Delegates will analyse current processes and explore accountability.

Marketing and implementation: This workshop will look at the psychology of pricing and using it to effectively communicate, market and implement new optimum pricing strategies across your markets.

Click to book your place online

Venue Address

Online: Zoom

Working with and supported by:

  • ERDF - logo