In this fun and interactive session, find out how to identify your target customers, be clear about what they are buying from you and learn how to beat your competition.
Get tips and help with finding out:
- Why do people buy your product/service/go to your shop/cafe etc?
- What sort(s) of people will particularly want to buy your combination of features and benefits. How many/much will they buy?
- What competition you will have? Why are they successful? What are their weaknesses? Why will you get customers from them?
- How to plan promotion to your target customers
- Carrying out the research necessary to help you start a better business