International market research is an important step to successful export planning. Success or failure can depend on how well you understand your target markets and the potential demand for your product. Adopting a structured approach will enable you to make informed decisions, make the best use of your resources and decide on the best market entry strategy for your company.
This panel-led session will help you to define your research objectives, help you to minimise risk, understand market growth, trends and requirements and provide valuable insight into global market opportunities.
- Lynne Gillen, Export Manager for Lancashire at DIT
- Nigel Wilcock, Director of Mickledore
- Alex Robinson, Senior Consultant at OCO Global
- Anne Williams, Export Research Specialist for Precision Data