This interactive workshop will address the key principles for successfully targeting, marketing and the most effective ways of communicating your products and services to your customers.
It is for entrepreneurs to help better understand and manage the marketing of their business. In this session you we get to know more about the planning process involved and how to drive your activity.
Familiarise yourself with the variety of communication platforms you can utilise to deliver key messages. This workshop session will cover
- What is marketing?
- Targeting your customers
- The marketing mix
- The five step buying process
- Digital and traditional marketing methods
- Public Relations and writing a press release.