7 Words that Shape a Successful Business in the Digital World

Guest Speaker Simon Iredale from Motionlab.

Digital can be a distraction, it’s simply a series of distribution channels, but channels that can have an enormous impact on your business. By ensuring you have the right content being delivered to the right audience at the right time, you can ensure your marketing is achieving optimal results. This talk goes through the seven key areas that you need to get right before approaching the digital world. Once you have these in place you will have a clear strategy to dominate in your marketplace.

Simon has been involved in digital since 1998 where he worked on several projects such as the very first Easyjet website, Tesco’s, Sainsbury’s reward scheme, Douwe Egberts coffee and Virgin Records. Since then he has run several digital agencies and software companies looking after 100’s of clients from start-ups to billion dollar organisations. Simon is the founder of Motionlab Marketing and Motionlab Interactive two of the North’s leading digital companies.

Propeller supports students, staff and graduates across UCLan through provision of a wide range of learning opportunities for the development of enterprise and entrepreneurial awareness, skills and knowledge.  The team leads projects both inside and outside the curriculum and delivers an award winning programme from UCLan’s incubation facilities to help people start business and social enterprises.  They currently partner Lancaster University on the U Start ERDF Graduate Entrepreneurship programme.

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Working with and supported by:

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  • Enterprise Nation - Partner