Over 70% of a buying decision is completed through online research and 65% of all consumers know just as much about the product/service they want to purchase as the people ‘selling’ it.

With that in mind – how do sales staff effectively compete online?

Phil Pond from Scarlet Opus has the answer.

Come along to find out the one thing to do to become a more effective sales person than 90% of those employed as salespeople.

Propeller supports students, staff and graduates across UCLan through provision of a wide range of learning opportunities for the development of enterprise and entrepreneurial awareness, skills and knowledge.

About the speaker:

Phil Pond has built an enviable reputation for creativity in product development & inspirational Marketing ideas. Scarlet Opus is a UK Trend Forecasting agency dedicated to providing consumer, business & design insight for the Interiors sector internationally. Phil translates consumer & design trends into high growth business strategies for clients including Sappi, Louvre Hotels, Harrods and many others.

Phil passes on his marketing expertise through international lectures and in 2014 was appointed ‘Entrepreneur in Residence’ to the Faculty of Art & Social Sciences of Lancaster University. Phil speaks at global Interiors events and regularly contributes articles to popular trade & consumer magazines, blogs & press worldwide.

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