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The Marketing Mix was created following demand from the region’s professional marketers and their need for a forum to meet, share best practice and invest in their careers through continuous learning.

Made possible by East Lancashire Chamber of Commerce in partnership with Blackburn Youth Zone, The Marketing Mix is a group for client and agency-based marketing professionals across East Lancashire to access support and education about the latest news, opportunity and statistics from the industry.

“If your most recent professional learning was more than 18 months ago, then your knowledge is out of date.” The Chartered Institute of Marketing

Redefining Place Promotion with guest speaker Rachel McQueen
Never was there a stranger thing to do, switching from ‘visit Lancashire’ to ‘please stay home’, but as the county’s hospitality businesses were forced to close their doors, many devised imaginative ways to stay in the minds and hearts of their customers.

As we accelerated into re-opening and then put the brakes on again, delivering a coherent place promotion campaign has been hugely challenging, yet never more important. In this session Rachel McQueen, CEO of Marketing Lancashire will outline the thinking behind the #RedefiningLancashire campaign, its successes and limitations, and where we go from here.

About Rachel McQueen
Rachel was appointed to the role of Chief Executive of Marketing Lancashire in April 2018, having previously held the roles of Director of Tourism at Marketing Cheshire and Director of Marketing and Deputy CEO at Marketing Manchester.

During her career at Marketing Manchester she led a team of 26 responsible for the promotion of Manchester as a leading business, leisure and learning destination; focused on attracting visitors and investors, growing a highly skilled workforce and driving sustainable economic growth.

This webinar will start at 8.30am and close at approximately 9.45am.  There is no charge to attend and non-members from within the industry are welcome to join us.

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Working with and supported by:

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  • Enterprise Nation - Partner