What is your personal brand?

It is not uncommon for people to have favourite branded goods and items. This is because we have an affinity with them both emotionally and functionally. This is a concept you must apply to yourself – personal brand.

An ability to strike a good relationship is highly dependent upon the personal chemistry we develop with others. Successful people have a powerful ability to connect with others through their personality and personal power.

Start to cultivate your personal brand as the success of future relationships, partnerships and connections will largely hinge on how others view and perceive you. You can think of your personal brand on three levels:

Functional Mastery:

This is the expertise you bring and what you are good at. This element of the personal brand should articulate that you are accomplished at your vocation, trade or profession. Others will trust your judgement when you know what you are talking about. 

Social Mastery:

This is the ability to communicate effectively with others and develop meaningful dialogue. The social dimension also extends to our personal networks with which we associate. Credible, honourable and professional people tend to maintain ethical and similarly professional company – all too often we can be judged by the alliances we have – so be careful. 

Spiritual Mastery:

This relates to the how you conduct yourself - the personal beliefs and values you maintain. Strong personal brands deliver on their promises. They are extremely ethical and transparent in how they conduct themselves and their life. Think about your own personal brand and how you are perceived. Do the best job you can, develop an ability to engage with your community effectively and be a great communicator. Also be clear on what you stand for and don’t deviate from a strong ethical position. By doing this you will build a strong personal brand – one that others will want to associate with.

Find out more

Boost Business Lancashire offers dedicated support programmes for high growth entrepreneurs, such as Lancashire LEAP and the GrowthAccelerator service. To see if you qualify for free support complete our online form, or call 0800 488 0057.

Author

John Leach, CEO, Winning Pitch.