UK Export Academy - Driving traffic with Search Engine Optimisation (SEO)

What you’ll learn

• understand key elements of SEO for business growth
• how to identify and capitalise on opportunities
• how to avoid risks and half measures of SEO

Description

Search engine optimisation needn’t be a mystery to exporters – the main methodologies that drive rankings, traffic and enquiries are well established but there are some nuances to consider.

This is especially the case with Google updating its algorithm more frequently. With over 8.5 billion searches per day on Google alone, reliance on search is still increasing across all sectors.

Globally, a third of customers discover new brands and suppliers using search engines, demonstrating the importance of making sure your brand is at the top of the list when customers are browsing on search engines. Search Engine Optimisation is more powerful than Social Media, TV, and print advertising, for yielding the visibility businesses need to grow their brand, so maximising the SEO potential of your website should be at the top of your to-do list.

In this session, Martin will outline the most cost-effective SEO methods, outline the key pitfalls to avoid and bring you up to speed on what we know (and don’t know) about how Google is currently evaluating sites

Speakers

Martin Calvert
Marketing Director, ICS-digital

Martin Calvert is Marketing Director at ICS-digital, an international digital marketing agency that helps large and small firms succeed in highly competitive and highly regulated sectors worldwide.

Martin hosts the ICS: Everything Digital podcast on Apple and Spotify which covers multilingual digital topics including SEO, content, PR, product and much more.