Home Boost Business Lancashire logo

A growth conversation with...Michael Shroot

michael_shroot___lcc_site 2

In our latest growth conversation blog we speak to Michael Shroot, partner and head of the commercial department at WHN Solicitors, which is also a member of Boost and Co.

What type of advice is in demand at the moment from growing businesses?

From a legal perspective the main concerns of a growing business are twofold. In one in respect, having a legally watertight infrastructure in place, such as terms and conditions of business and credit control systems is important but business owners are also keen to access our expertise on employer liability too. 

In your experience, what are the top three challenges facing growing businesses at the moment?

Cash flow, cash flow, and cash flow 

Which high growth entrepreneur would you most like to invite over for dinner and why?

CEO and founder of Google, Sergey Brin. Having gone from a basic maths algorithm to global phenomenon in a matter of years, I would like to understand how he and his team thought of the idea, obtained funding, planned the strategy. I’d also get insight into his view on the future of the business world. 

If you could go back in time to the beginning of your own business growth journey, what one piece of advice would you give your younger self?

Learn to delegate earlier 

How can Lancashire businesses ensure they continue growing? Remember to know your product. Provide excellent customer service. Have a clear development strategy and take advice from people who have been there and done it.

What steps can businesses take to make themselves a better investment proposition?

Have a clear 12-month and 36-month business strategy and plan. Maintain a good ‘corporate’ structure, good management accounts and cash-flow forecasts. 

What are the key legal considerations for growing businesses?

Have in place and review your contracts with suppliers, employees and customers. Ensure your credit control procedure is monitored and debtors are kept to a minimum.

How can business owners protect themselves against the key risks for growing businesses?

Like building a house, always get the foundations and plans in place first. If that part of the task is not dealt with properly then when you grow the ‘house’ could collapse. Don’t be afraid to take advice from a good accountant, an experienced business owner or lawyer. 

Find out more To find out more about Boost Business Lancashire, and to start your growth conversation complete our online form or call 0800 488 0057.

Share

You may also like...

Staying ahead: How to future-proof your brand in a fast-changing world BOO6 Laura Weldon   web
15th July 2025
 | 
Inspiration & Spotlight
Staying ahead: How to future-proof your brand in a fast-changing world
There was a time when branding felt relatively straightforward. You created a logo, picked a typeface, printed some brochures and put your sign above the door. Job done. But those days are long gone. 

Today, we’re in a landscape where everything is in flux - technology, platforms, audience behaviors, even what people expect from the brands they buy from.

For businesses looking to grow or stay relevant, branding isn’t something you set and forget. It’s something that evolves. The brands that succeed are the ones that aren’t just keeping up - they’re built to move with the world around them.

So, how do you build a brand that’s ready for whatever comes next?
The big five people challenges facing Lancashire SMEs in 2025 and how to tackle them HR challenges   cropped
27th June 2025
 | 
Inspiration & Spotlight
The big five people challenges facing Lancashire SMEs in 2025 and how to tackle them
Lancashire is full of hardworking, ambitious businesses that make the region one of the UK’s most resilient and entrepreneurial places to live and work.

Sign up to our newsletter

For insights and events to help your business thrive.

In completing this form, you understand that Lancashire County Council (Boost) has a requirement to process your personal data. Lancashire County Council will only ever process your personal data where it has a clear lawful basis for doing so in full compliance with data protection legislation - UK GDPR and The Data Protection Act (2018). We will ensure the security and confidentiality of your personal data at all times. For full details of how Lancashire County Council handles your personal data please see our privacy notice here . Some information relating to this public funded project may be declared to third parties under the Freedom of Information Act 2000.
Funded by local govmt
Department for Trade and Business
Lancashire County Council

The website uses cookies.

Some are used for statistical purposes and others are set up by third party services. By clicking 'Accept all & close', you accept the use of cookies. For more information on how we use and manage cookies, please read our Cookie Policy.