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Helping Lancashire businesses: Six ways to increase your online presence using digital marketing

Digital Marketing

When it comes to digital marketing, there is no one-size-fits-all approach. However, there are plenty of marketing strategies that businesses can use.

Managing director Tom Smith of Complete, an award-winning UK digital marketing agency based in Lancashire, offers his six top tips to boost your online presence using digital marketing.

What is digital marketing?

Digital marketing is any form of online communication for your business. It has come a long way in a short space of time and is popular for many reasons. One reason is that digital marketing can be tracked more easily than traditional marketing. Another huge benefit of digital marketing is that there are so many services you can utilise depending on your business goals.

Each digital marketing method has its advantages. It’s always best to go into a new digital marketing strategy with a plan. Otherwise, it can end up being a costly affair with minimal results. Take your time when choosing a digital marketing agency. Look into reviews and ask to see previous work.

Digital marketing can be used by businesses in any industry. It is also effective for companies of all sizes. Many small businesses find that social media significantly helps them to grow their business.

Here are my six top tips to boost your online presence:

1. Create a responsive well-designed website

One of the most common ways people will learn about your business is through your website. It’s very important that you ensure your website looks impressive and works properly.

You must ensure that your website is responsive and provides a great user experience. This will help to increase engagement on your website. Find out more about our website design services.

2. Consider what Search Engine Optimisation (SEO) techniques to use

You’ll know from experience that you’ll usually only visit the top few sites when searching online. If you want to appear first in the search results for relevant keywords, you’ll need to invest in some high-quality SEO.

There are various SEO techniques that can be used to improve your ranking position. Many of these are on-site, but some can be off-site too.

3. Improve online presence with pay-per-click advertising

PPC advertising is a great way to improve your online presence quickly. It involves bidding for relevant keywords. The highest bidder’s website will appear above other internet search results with the word ‘AD’ next to it.

It’s very important to continue monitoring your PPC campaigns to get the most out of your investment. You’ll need to conduct in-depth keyword research to establish the chances of appearing for specific keywords.

4. Reach your target audience through lead generation

A carefully planned lead generation campaign can help you increase the number of customers who are genuinely interested in what you offer. A great lead generation provider will nurture leads through the sales funnel to ensure that you can meet their needs. 

Lead generation can be achieved on many platforms. It’s best to find out where your target audience is and which content types they respond to.

5. Use free social media channels to share your message

Social media is a free way to market your business, and it can be highly effective. You’ll reach more accounts by utilising paid media on the platforms, but it’s not essential. Creating high-quality content and engaging with your audience can help you to build a strong community on social media. There are many social media platforms to consider, and they all have different audiences. Find out which platform is most popular for your target audience.

6. Boost your ROI with email marketing

Email marketing is one of the most successful marketing strategies, giving you the highest return of investment (ROI). Email marketing can be used to share company news, sales and more information. You can start building a mailing list after seeking permission from users.

You should be consistent with your email marketing if you want it to be successful. You should also monitor all campaigns closely to see if any improvements can be made.

And . . . don't forget about your branding

Last of all, your branding is very important. It needs to be consistent across all platforms and marketing material. With consistency, your brand will get noticed more. I hope this blog post has been useful regarding how to boost your online presence using digital marketing.

Get in touch with our agency for more advice or to ask any questions – the team at Complete are more than happy to help.

About the contributor

Tom Smith Complete Online headshot 300x259

Tom Smith is the managing director of Complete and Complete Dubai, both full-service marketing agencies. Tom is an expert in website design, SEO, lead generation and paid ads. He’s passionate about supporting businesses with their online growth.

Complete offers a wide range of digital marketing services, including website design, eCommerce, SEO, PPC management, social media marketing, graphic design and more. Its team supports businesses of all sizes across a range of industries.

Complete is a member of Boost & Co, which includes additional public and private sector organisations that can help businesses grow.

Boost is helping Lancashire businesses. We have a range of funded support programmes and a team of business advisers you can talk to. To speak to someone from the Growth Hub about business support, contact Boost online or call 0800 488 0057.

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