A podcast is a pre-recorded and edited digital audio file that you can stream or download. They can feature different themes, topics, and formats, and can be hosted on various platforms to share with listeners. Kath Lord-Green, the founder of Voice It PR offers her reasons why adding podcasting to your digital marketing strategy can be beneficial for your business. Podcasting can be a valuable addition to your marketing strategy; by helping you to reach new audiences, establish thought leadership, build a community, repurpose content and even monitise your efforts. They will help you:
If you’d like to discuss the “power of podcasting for business” get in touch with Kath to find out more. About the contributor Kath Lord-Green is the founder of Voice It PR, providing podcasts for businesses from planning and recording through to production and publication, including associated project management and PR services. She joined Boost’s Flying Start programme in early 2022 at the start of her new business venture.
Boost is helping Lancashire businesses. We have a range of funded support programmes and a team of business advisers you can talk to. To speak to someone from the Growth Hub about business support, contact Boost online or call 0800 488 0057.