Helping Lancashire businesses: The power of podcasting

Everyone has a story to tell, whether it be personal, business, community or sport group or charity – so why not share it on your very own dedicated podcast, to spread your message through press and other media including social media.

A podcast is a pre-recorded and edited digital audio file that you can stream or download. They can feature different themes, topics, and formats, and can be hosted on various platforms to share with listeners. Kath Lord-Green, the founder of Voice It PR offers her reasons why adding podcasting to your digital marketing strategy can be beneficial for your business. Podcasting can be a valuable addition to your marketing strategy; by helping you to reach new audiences, establish thought leadership, build a community, repurpose content and even monitise your efforts. They will help you:

• Reach a wider audience: Podcasting can help you reach a wider audience by allowing you to connect with people who prefer listening to content on-the-go, such as during their daily commute, walking the dog, whilst working on other things or whilst exercising.
• Establish thought leadership: By creating your very own business podcast, you can position yourself and your business as thought leaders in your industry. This can help you to both attract new customers or clients and to build trust with existing ones.
• Build a community: Podcasting can help you to build a community around your brand. Regularly releasing new episodes can keep your audience engaged and give them a reason to come back and listen to your content.
• Repurpose content: Podcasting allows you to repurpose your existing content in a new format, eg, you could turn a blog post or webinar into a podcast episode or add audio to your monthly newsletter, all reaching new and existing audiences with minimal effort.
• Develop an additional income stream: Podcasts can also provide you with opportunities to monetise your content through sponsorships, adverts or premium subscriptions (charities can add donations on there too).

If you’d like to discuss the “power of podcasting for business” get in touch with Kath to find out more. About the contributor Kath Lord-Green is the founder of Voice It PR, providing podcasts for businesses from planning and recording through to production and publication, including associated project management and PR services. She joined Boost’s Flying Start programme in early 2022 at the start of her new business venture.

Boost is helping Lancashire businesses. We have a range of funded support programmes and a team of business advisers you can talk to. To speak to someone from the Growth Hub about business support, contact Boost online or call 0800 488 0057.