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Meet the team: Hayley Caine

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If you are an established and ambitious businesses ready for planned strategic growth, Boost’s Growth Catalyst service can help you ignite growth into your business. Aimed at businesses that want to grow turnover, transform profitability and create new jobs, the service focusses on empowering your teams’ energy, amplifying your professional network and helping you to overcome barriers holding you back from expansion.

Boost Growth Catalyst business adviser Hayley Caine has developed a reputation of consistently delivering growth and results for small business owners in the North West, for over 20 years. Here, she talks about her role in supporting Lancashire businesses.

What motivated you to want to help other people in business and to become a business adviser?

I always loved watching my dad grow his businesses and I worked internationally in marketing and sales, but in my 30s I needed a role that fitted around my caring commitments. I got lucky with a great opportunity from someone who took a risk on me. 

24 years ago I was trained and mentored by a team of amazing experienced business advisers and specialists to help high growth businesses in East Lancashire. I was hooked.

It combines my love of helping people develop, reducing the stress of business growth, supporting owners to generate ideas and innovative approaches to spot market opportunities and being fascinated with profit and numbers.

Who has been your biggest business inspiration and why?

Business owners I have been privileged to share each step with them and their bravery in taking risks. I see how they change the people’s lives who work for them and how they learn quickly to make hundreds of decisions each day and have unwavering self-belief. They make sacrifices and have resilience levels off the scale. 

Why is Lancashire a great location for a business?

  • Transport networks
  • Forward thinking councils
  • Supply chain opportunities and advanced manufacturing in aerospace
  • Great communities that care about each other
  • A brilliant business support network that has been connected and supporting owners for over 40 years
  • Blend of rural, urban and coastal and diverse business sectors.

How do you like to start your working day?

Walking my dog, then planning client work for the day and seeing people at networks or at client premises.

What do you consider to be the greatest challenge for Lancashire businesses in the current economic climate?

I consider there are several major challenges to growth and these are: recruitment and retention of the right people, the skills level needed for your business's stage of growth, and rises in energy costs and overheads.

What are your three top tips for anyone looking to start or grow a business?

  1. Use the business support out there before you think you need it. Involve Boost at ideas and pre-planning stages for any project in all sizes of business and it will help with your growth and timelines in so many different ways. You have a huge team of experts available to you.
  2. Know your numbers and your finance options and timelines before growing. It reduces a lot of stress later.
  3. Ask your customers what their headaches are and then test market and sell your idea, product / service to solve it for them. If you don’t get sales orders in a month go back until you get an order.

About the author

Hayley Caine 2024 Growth Catalyst

Hayley is a business adviser who has spent over 24 years helping more than 2,000 business owners and their teams, in the areas of sales, marketing, finance and people leadership.

She is also one of the founders of Inclusive United CIC, a not for profit UK Community Interest Company (CIC) designed to create more inclusive sport opportunities for underrepresented communities.

As a Boost business adviser on the Growth Catalyst programme, Hayley looks to help business leaders by diagnosing the growth potential in their business and planning their strategy to address challenges. She then ensures that the business owner has the right support needed from the Boost teams and partners.

If you’re looking to grow, scale or start your business, use Boost; Lancashire’s Business Growth Hub. We offer a range of funded business support services. Call our Business Support Helpdesk on 0800 488 0057 to find out more or complete our enquiry form.

 

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