LEGO have successfully transformed a failing business into a 4.5 billion dollar success story through understanding their users and by radically innovating across their business.
Joining Kayleigh Davis from LEGO on the Relationships with Users panel will be Richard Scholey, Director of the national design agency The Chase and Darren Evans MD of The Engine Rooms, where understanding relationships with clients and their users is the key to business success.
With positivity and growth now firmly back on the business agenda, it's time to re-think, re-energise and review what we do. BIG 2014 has been designed for business leaders to grasp the opportunity for change, to create new sense of purpose, direction and momentum whilst the business landscape transforms.
Keynote Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences. Chris's inspirational keynotes have been delivered to Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo, H&M, General Motors, BBDO, Design Hotels, Conde Nast Media and Omnicom. Chris recently presented Channel 4 TV’s five part series, Home of the Future.
Chris co-writes a monthly column for Luxury Briefing and is a SuperBoard member of The British Fashion Council’s Fashion Trust. For Lancashire businesses who have the ambition to grow but feel they have hit a glass ceiling there will be invaluable advice from Phil Jones CEO of Brother.
Phil will provide a dose of inspiration to get things moving and fire our imaginations through his practical business tips, thought provoking questions and enthusiasm to think BIG! A popular speaker from BIG 2013, Phil will ignite your passion to grow through purpose, people and potential based thinking.
The possibilities of international innovation with specific attention to China, will be promoted for those who are considering R&D across continents. Jennifer Mein, Leader of the county council, who will open the BIG conference, said: "The economy is moving into a period of growth. Business leaders need to respond quickly to take advantage of expanding and emerging markets, as well as increased demand for goods and services."
Expert advice will be on hand for any business looking to grow through exploiting their intellectual property, Leighton Cassidy from Fieldfisher will demonstrate the potential possibilities of IP as Daniel Charny will promote the benefits of creative commons and open source through his company From Now On.
Delegates will hear from tech experts, Dr Ania Servant as she explains the importance of the substance 'Graphene' as Dr Paul Coulton future scopes the infinite possibilities of the 'Internet of Things'.
The conference will host a number of fireside chats with businesses who, with the help of business support, have applied innovation and creative thinking to their own businesses - ultimately increasing sales, delivering efficiencies and contributing to the bottom line.
The panel, who will be interviewed by experienced business journalist Michael Taylor, are: