International Trade Week - A Masterclass in Rapid Consumer Testing for the Australian and New Zealand market

What you’ll learn

• Understand the difference between market and marketing research, and how to use both effectively in your export strategy.
• Learn what to test, when, and how - from packaging and claims to product positioning and GTM campaigns.
• See real-life examples of brands that have used consumer testing to unlock growth.

Description

If you’re a UK consumer goods brand looking to break into Australia or New Zealand markets, this masterclass will help you improve export readiness and enter new markets with greater confidence. Delivered by Stickybeak - a fast, cost-effective global consumer testing platform - the session will show how brands across beauty, apparel, homewares and food & drink are using rapid feedback to optimise packaging, messaging, and product claims ahead of launch. Attendees will learn the difference between market and marketing research, what to test and when, how to get fast, targeted feedback, and how to interpret international insights, plus see real-world case studies of success.

This isn’t a dry research lecture. It’s a high-energy, hands-on session built to help you leverage consumer testing to launch into new markets faster, avoid costly mistakes, and make export decisions with confidence.

Speakers

Anna Henwood
CEO, Stickybeak

Anna is CEO of Stickybeak, the global consumer testing platform helping marketers move faster with more confidence. Formerly CMO at Les Mills International and with experience at NZTE, STA Travel, and Tourism New Zealand, Anna brings deep expertise in brand, marketing, and international growth. She’s passionate about helping marketers make better calls, backed by real feedback from real people.