Most early-stage founders delay public visibility because they're waiting to announce something—funding, a major customer, a milestone. But this means news-readiness, not really public relations-ready.
Actual readiness is about narrative infrastructure: Can you control how your story is framed? Is your positioning authentic, value-add, and distinct enough to test and fly? Can you build credibility on value rather than vanity metrics?
This session introduces Narrative Engineering—a methodology for building visibility foundations before you have news to share. You'll learn why controlling your narrative comes first and how to build toward media engagement that actually validates a coherent narrative.
You'll leave with:
1. A diagnostic framework for assessing your narrative readiness
2. The sequence for building narrative infrastructure
3. Clarity on when media engagement becomes useful—and what you're wasting if you skip the foundations
This is an interactive session, so please come along with questions!
free
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