Home Boost Business Lancashire logo

Lancashire greeting cards firm enters export market with Boost mentoring support

Greetings cards shop web image

A Lancashire business which supplies greetings cards to independent retailers and other outlets has moved into new premises and is now operating in a growing number of export markets after working with Boost; Lancashire’s Business Growth Hub.

Ginger Betty, based in Bacup, was formed in 2005. The company was first introduced to Boost at the end of 2020 by Rossendale Council as it was exploring options for storage and warehousing facilities to serve an expanding range of clients as it grew. After a Business Support Review with Boost’s Growth Support Service to understand the business’s goals and support needs, director Tracey Colliston was matched with Louise Owen, an experienced business mentor on Boost’s Growth Mentoring programme.

The Growth Mentoring programme supports business owners and management teams by matching them with a fully-funded expert mentor to who can provide a different perspective on their business challenges and help them develop a strong business growth strategy. Louise’s mentoring support over the course of several months included helping Tracey develop a strategic growth plan, understanding how to scale the business and also exploring new routes to market for the company.

Tracey said: “The business is very creative and that suits my strengths. Sometimes the practical side can be a challenge and Louise’s support helped me to structure things and organise my time and my mind to effectively run and grow Ginger Betty.” Boost is Lancashire's Business Growth Hub and is led by Lancashire County Council and the Lancashire LEP (Local Enterprise Partnership). It is supported by funding from Lancashire County Council, the European Regional Development Fund (ERDF) and the Department of Business, Energy and Industrial Strategy. Following the support, Ginger Betty is continuing to grow with over new 200 accounts since the mentoring support took place.

The business is now exporting its products to several markets both within the EU and further afield. “We are also planning to licence our brand into other products,” added Tracey. “Our cards will be licenced to be produced in the US and licencing our images for other things like children’s books is a possibility.” The company has moved into its warehouse facility in Bacup but is already looking for options to expand its premises to support the continued growth. Louise Owen, Tracey’s Boost mentor, said: “Tracey is a very talented and multi award winning illustrator and designer and was a delight to support. “The mentoring gave Tracey focus and direction and the tools to take her company to the next stage of growth. It’s so rewarding to see Ginger Betty go from strength to strength.”

Would you like to see your business grow? So would we. If you want to speak to a someone from the Growth Hub about business support, contact us online or call 0800 488 0057.


You may also like...

Innovation Clinic helps client land major Aldi deal Innovation Clinic Cluster Club
14th May 2024

Innovation Clinic helps client land major Aldi deal

Yasir Patel
Cluster Club, Blackburn

Fylde coast manufacturer aiming for rapid growth following Boost support and innovation funding Ecoduct
8th April 2024

Fylde coast manufacturer aiming for rapid growth following Boost support and innovation funding

Craig McNaught
Ecoduct, Blackpool

Sign up to our newsletter

For insights and events to help your business thrive.

Please note if you do not agree to us sharing your information we will be unable to offer you full assistance under the scheme.
Funded by local govmt
Levelling Up
Department for Trade and Business
Northern Powerhouse
Lancashire County Council

The website uses cookies.

Some are used for statistical purposes and others are set up by third party services. By clicking 'Accept all & close', you accept the use of cookies. For more information on how we use and manage cookies, please read our Cookie Policy.