Home Boost Business Lancashire logo

Lancashire start-up scoops Google award for app

tarun_sainani____world_around_me___website_2 2

An app created by a Lancashire-based start-up has won a Google Play Award recognising it’s ‘delightful user experience’.

The World Around Me (WAM) App helps people find places to eat, drink, shop, stay, commute, or visit anywhere in the world and was recognised in the ‘Early Adopter’ category at the first Google Play Awards.

The app was created by Lancaster-based WT InfoTech, which was founded in 2012 by Tarun Sainani.

Tarun said the award is a ‘huge accolade’ for the business and could be a kick-start in forging partnerships with cities both across the UK and overseas.

WT InfoTech has received support from Boost Business Lancashire, initially Tarun was supported to develop a prototype of the app and then received further marketing guidance.

Tarun said: “Our mission is to connect people better with their immediate environment. So next time you are looking for a bank, ATM, cafe, pub, book store, grocery store, museum, bus stop, metro station, pharmacy, gym, spa, a place to pray or any place, then just WAM it. World Around Me is a great app for both locals and travellers.

“We have partnered with Porto Antico in the City of Genoa in Italy to promote World Around Me to tourists arriving this summer.

“We are keen to develop such partnerships with cities in the North West, after all World Around Me was built here.”

He added: “Lancashire is a great place for start-ups with global ambitions. Lancashire County Council gives great support in form of marketing and start-up support through Boost. We have benefitted from their services in our first year and third year of running and are thankful to them.”

The app uses augmented reality, which superimposes computer generated information onto the local environment viewed via a smart phone camera.

The user chooses what they want to know, turns on their smart phone camera and, wherever it points, information appears saying what amenities are nearby in that direction in 25 different languages.


You may also like...

Boost support story: Henshaw Safety & Training Solutions Henshaw Training
6th September 2021

Boost support story: Henshaw Safety & Training Solutions

Marcia Henshaw
Henshaw Safety & Training Solutions,

Business support story: Cannabrew and Access to Finance Cannabrew stock web
26th August 2021

Business support story: Cannabrew and Access to Finance

Elliot Horner
Cannabrew, Lancashire

Sign up to our newsletter

For insights and events to help your business thrive.

In completing this form, you understand that Lancashire County Council (Boost) has a requirement to process your personal data. Lancashire County Council will only ever process your personal data where it has a clear lawful basis for doing so in full compliance with data protection legislation - UK GDPR and The Data Protection Act (2018). We will ensure the security and confidentiality of your personal data at all times. For full details of how Lancashire County Council handles your personal data please see our privacy notice here . Some information relating to this public funded project may be declared to third parties under the Freedom of Information Act 2000.
Funded by local govmt
Department for Trade and Business
Northern Powerhouse
Lancashire County Council

The website uses cookies.

Some are used for statistical purposes and others are set up by third party services. By clicking 'Accept all & close', you accept the use of cookies. For more information on how we use and manage cookies, please read our Cookie Policy.