Through the fully funded Boost Growth Mentoring programme, business owners and managers can access a wide variety of professional experts to help them develop and grow their business.
We highlight some of the mentors working with Lancashire businesses behind the scenes. So take a break and read about marketing specialist Jean Atkinson.
I have been fortunate enough throughout my career to have received mentoring from colleagues and peers alike. Without the generosity of these individuals, I wouldn’t be where I am now.
To be able to pay this forward by offering my support and expertise to other local business owners gives me a real sense of purpose and a great deal of satisfaction.
First and foremost, I provide business owners with a safe space to discuss not only their company, but the impact running their business can have on them personally. I provide an independent viewpoint on their challenges which is invaluable for many business owners and can help them to see another way forward.
Aside from sharing my knowledge and experience, I am also a sounding board and a shoulder to cry on when times are tough.
As a marketing specialist, I understand the huge role marketing can play in the successful launch of a new product, entry into a new market, attracting new customers and keeping the ones you have.
Companies must focus on delivering a sincere, relatable message to its audience, connecting on a deeper level to gain trust. Without well-thought-out, targeted marketing, businesses will struggle to sustain their growth and achieve their goals.
Every moment is inspirational when you’re working with another business owner. My mentees are my peers, so any chance I get to meet like-minded individuals is always an inspirational moment.
The sheer determination and belief of these business owners motivates me every day.
Recruitment continues to be an issue for many businesses, regardless of sector. Employers face a shrinking workforce and will likely continue to wrestle with hiring challenges in 2023.
Salary is a key consideration for jobseekers right now, understandably so in a cost of living crisis, along with flexibility, benefits, diversity and inclusion which are also top of the agenda for candidates. Employers are going to have to find creative ways to attract and retain staff without blowing their recruitment budget.
As a Boost Growth Mentor, Jean works with managing directors and senior management teams to develop ideas, initiatives and activities aimed towards helping the business – and its people – reach their potential.
Boost is helping Lancashire businesses. We have a range of funded support programmes and a team of business advisers you can talk to. To speak to someone from the Growth Hub about business support, contact Boost online or call 0800 488 0057.