Home Boost Business Lancashire logo

Lancashire’s food and drink manufacturers important in Covid recovery

Route to retail banner

Lancashire’s food and drink manufacturing sector can play a key role in the county’s economic recovery from Covid-19, a national retail expert has claimed. Suzi Wynne, managing director at Wynne Business, works with national retailers including Waitrose, the Co-Operative and Tesco. She specialises in helping growing food and drink manufacturers to target contracts with supermarket chains.

She said with people changing shopping and eating habits, there will be new opportunities for growing food and drink firms to expand into retail and develop their Lancashire supply chains. The comments came with Suzi currently working alongside Two Zero on a first of its kind scaleup programme for the county’s business leaders which is currently open for applications. Route Into Retail is aimed at helping fast-growing Lancashire food and drink manufacturers gain retail contracts.

Suzi said: “Food and drink manufacturing is one of Lancashire’s key sectors but our businesses have felt the wide-reaching effects of the coronavirus pandemic over the past year. People are shopping online for groceries more often and making less visits to the supermarket each week.

“This has limited the opportunities for growing food and drink brands to catch the eye of shoppers on supermarket shelves and these companies have also been hit with the shutdown of the leisure and hospitality sectors, another important outlet for their goods. “With restrictions easing, growing food and drinks brands have new opportunities to thrive in both retail and hospitality outlets and their success can be an important part of Lancashire’s overall recovery from the current downturn.” 

Route Into Retail is aimed at Lancashire food and drink manufacturing leaders already growing their business at more than 20 per cent per year who are looking to accelerate their growth by gaining contracts with retailers. If features a combination of tailored coaching, quality one-to-one support and focused peer learning sessions to help business owners and managers define their sales strategy, create and hone their pitch as well as advice on launching new products.

The commercial programme is 75% funded by Lancashire County Council with businesses asked to contribute the remaining £495. Suzi added: “The programme starts in May, which is great timing for business leaders to begin to take advantage of these new opportunities to improve their visibility over the summer months as the UK emerges from lockdown.


You may also like...

Entries open for this year’s Wyre Business Awards Wyre Business Awards
18th July 2024
Entries open for this year’s Wyre Business Awards
Wyre Council has launched its ninth annual Wyre Business Awards and has partnered with Boost; Lancashire’s Business Growth Hub to recognise fast-growing businesses through the Boost Growth Business of the Year Award.
Nearly 40 Boost-supported businesses among 89 finalists at BIBAs 2024 BIBAs 2024 40 Boost Finalists
10th July 2024
Nearly 40 Boost-supported businesses among 89 finalists at BIBAs 2024
A total of 38 Lancashire businesses who have received support from Boost; Lancashire’s Business Growth Hub, are among 89 finalists shortlisted at this year’s Be Inspired Business Awards (BIBAs).

Sign up to our newsletter

For insights and events to help your business thrive.

In completing this form, you understand that Lancashire County Council (Boost) has a requirement to process your personal data. Lancashire County Council will only ever process your personal data where it has a clear lawful basis for doing so in full compliance with data protection legislation - UK GDPR and The Data Protection Act (2018). We will ensure the security and confidentiality of your personal data at all times. For full details of how Lancashire County Council handles your personal data please see our privacy notice here . Some information relating to this public funded project may be declared to third parties under the Freedom of Information Act 2000.
Funded by local govmt
Department for Trade and Business
Northern Powerhouse
Lancashire County Council

The website uses cookies.

Some are used for statistical purposes and others are set up by third party services. By clicking 'Accept all & close', you accept the use of cookies. For more information on how we use and manage cookies, please read our Cookie Policy.