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International Trade Week - Agriculture in Andean and Central American Markets

November 03, 2025

15:00 - 16:00

Zoom | Teams | Online

UK Export Academy

What you’ll learn

  • Understand the market potential and opportunities for UK agriculture businesses in Andean and Central American markets.
  • Gain insight into technology adoption rates and priority needs for agriculture solutions.
  • Learn about the main local organisations to engage with when developing a market strategy.
     

Description

The Andean and Central American markets present significant opportunities for UK agriculture businesses, with growing demand for innovation to improve productivity, sustainability, and resilience in agriculture. To complement DBT’s established presence in Brazil, Argentina, and Mexico, this webinar, delivered in partnership with AgriTierra, will spotlight high-potential value chains in Chile, Peru, Ecuador, Bolivia, Costa Rica, Guatemala, Honduras, and Jamaica.

By joining you will gain insights into market potential, technology adoption rates, and the evolving needs of these priority markets. The session will also introduce key local organisations and stakeholders to help your business shape effective market strategies and identify opportunities for commercial engagement.

Speakers:

Mark Jarman 

CEO and Founder, AgriTierra

Mark is a senior leader in agritech and sustainable supply chains, recognized for driving innovation, partnerships, and market growth between the UK and Latin America. A frequent guest speaker and chair of international conferences, he combines strong technical knowledge with commercial acumen to deliver high-impact solutions to governments, agribusinesses, investors, and NGOs.

Federico Perez Wodtke
Regional Sector Lead in Agri-Tech, British Embassy in Buenos Aires

Federico plays a pivotal role in facilitating UK firms' growth and success in Latin America and the Caribbean. His focus on supporting Mercosur markets in comprehending Agriculture Trade Policies within the bloc underscores his expertise in international trade. Federico brings a wealth of experience to his current role. 

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