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UK Export Academy - Content chameleon: How you can succeed with content marketing

November 10, 2025

10:00 - 11:00

Zoom | Teams | Online

Fuel your Business Growth: Digital edge

What you’ll learn

  • Use of content for international marketing – and half-measures to avoid Strategies to scale up multilingual content cost-effectively
  • How content can be optimised and prioritised to drive search engine rankings and bring customers closer to buying or enquiring 
  • Strategies to scale up multilingual content cost-effectively

Description

In this session, Martin will discuss practical and scalable content methodologies that can help brands of all sizes attract relevant international traffic, build trust amongst customers and facilitate export sales.

Speakers
Martin Calvert
Marketing Director, ICS-digital

Martin Calvert is Marketing Director at ICS-digital, an international digital marketing agency that helps large and small firms succeed in highly competitive and highly regulated sectors worldwide.

Martin hosts the ICS: Everything Digital podcast on Apple and Spotify which covers multilingual digital topics including SEO, content, PR, product and much more.

Venue address

Join our Fuel your Business Growth: Digital Edge series, in this session we will be exploring how to create content that will resonate with a global audience.
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