AI for analytics and reporting

What you’ll learn

• Use AI to enhance analytics, reporting, and business intelligence.
  Identify opportunities to automate repetitive reporting processes.
• Apply AI-generated insights to support decision-making.

Description

Organisations are generating more data than ever before, yet many teams still struggle to turn information into actionable insights. AI is changing how businesses analyse data, identify trends, and create reports that support informed decision-making.

In this webinar, we will explore how AI can streamline your reporting processes, find hidden patterns, and accelerate analysis. You will learn how AI tools can support everything from performance monitoring and customer insight generation to competitor analysis and strategic planning.

The session will focus on practical applications rather than technical behind-the-scenes, helping you understand where AI adds value and where human expertise remains essential. We will also discuss the importance of data quality, governance, and validation when using AI-generated insights.

Attendees will leave with a clearer understanding of how AI-powered analytics can improve efficiency, reduce manual effort, and help organisations make faster, better-informed decisions based on trustworthy data.

Speakers

Amy Hobson

Lead Trainer and Senior Marketing Consultant, DigitalB

In addition to her 11 years at DigitalB, she is also the co-owner of an independent drinks brand, Queen Cleo Spirits and Events, and runs her local area networking group, Socially Shared, which supports local women in business to excel.

Her passion is SMEs, and she has most recently worked on SME training for the Department of Business and Trade and the High Streets Matter programme