AI in B2B marketing: Demand generation and lead nurturing

Learn how AI can bring precision, speed, and personalisation to lead generation and nurturing.

What you’ll learn

• Understand how AI enhances B2B demand generation and lead scoring.

• Learn to use AI for personalisation and account-based marketing (ABM).

• Discover practical tools for automating B2B campaigns and nurturing leads.

Description
AI is reshaping B2B marketing by bringing precision, speed, and personalisation to lead generation and nurturing.

Modern AI tools automate lead qualification, tailor outreach, and optimise campaigns across complex buyer journeys.

Predictive analytics now help identify high-value prospects and forecast which markets are most likely to convert, enabling smarter targeting.

AI also enables the creation of bespoke content, streamlines account-based marketing (ABM), and automates follow-ups to keep leads engaged throughout the sales funnel.

Practical case studies show that UK businesses using AI can boost efficiency, shorten sales cycles, and achieve measurable growth.

Whether scaling up or modernising demand generation, integrating AI at every stage offers a clear path to improved marketing outcomes.

Speakers

Jai Khan
AI Business Director, Push

Jai brings over 15 years of expertise in digital marketing and business development. Starting his journey as an account manager, Jai quickly established himself as a leader, shaping the company’s new business and internal marketing strategies.

As the first point of contact for businesses approaching Push, Jai has gained exposure to a wide variety of industries. This experience has enabled him to identify emerging trends in business behavior and anticipate client challenges. He has been at the forefront of Push’s comprehensive AI and digital marketing audits, reviewing thousands of accounts and helping businesses pinpoint critical opportunities for growth.

Jai’s keen eye for detail and proactive mindset make him an expert in spotting common marketing missteps and encouraging clients to embrace new opportunities before their competitors do. His leadership in developing innovative strategies has contributed to Push’s reputation as a pioneer in AI-driven marketing.

Jai’s commitment to client success and innovation continues to drive Push’s mission, delivering cutting-edge marketing solutions and measurable results for clients worldwide.