AI search in the US

Explore how AI platforms find, index, contextualise and surface information for US audiences.

What you’ll learn

• Understanding the US context of AI search - and why it is the most sophisticated market for conversational AI.

• Overcoming the disadvantages of distance as an exporter by becoming more memorable, more distinct and better-placed to provide the type of content that is most readily surfaced in conversational AI.

• The traditional AND contemporary methods that impact AI visibility.

Description

As most mainstream AI platforms originate in the USA and have been trained on US audiences, it is fair to say that for UK exporters to amplify their presence across such 'answer engines', a robust approach is needed.

In this session, we'll discuss how AI platforms find, index, contextualise and surface information for US audiences, and the key steps brands can take to overcome the disadvantages of distance and be cited in the USA.

This includes discussion of well established (and non-trendy!) traditional SEO methods that impact AI visibility, and more contemporary, AI-specific approaches to help UK exporters to prioritise, and make budgets go further.

Speakers

Martin Calvert
Marketing Director, ICS-digital

Martin Calvert is Marketing Director at ICS-digital, an international digital marketing agency that helps large and small firms succeed in highly competitive and highly regulated sectors worldwide.

Martin hosts the ICS: Everything Digital podcast on Apple and Spotify which covers multilingual digital topics including SEO, content, PR, product and much more