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Boost Flying Start: S.M.A.R.T Marketing for new business

February 15, 2024

17:30 - 20:00


Boost’s Flying Start workshops are for people with a business idea they want to turn into a reality.

S.M.A.R.T Marketing for new business is the second in a series of three Boost Flying Start workshops. This thought provoking workshop will help you to identify skill gaps and an opportunity for entrepreneurs to learn more about marketing a new business.

Our face-to-face workshops are lead by an experienced business coach and you will work with like-minded people and have the chance to discuss and develop your new business idea.

What you take from each workshop and how you implement the learning is driven by you!

Boost Flying Start: S.M.A.R.T Marketing for new business

Discover a range of helpful insights to help you get started with your marketing strategy:

  • How to identify and tailor your message to a specific customer/market segment.
  • How to build a customer profile.
  • What is the customer profile for core product/service? (collaboration, inflection, shifting perspective).
  • What is my Value Proposition (Questions and thoughts on value proposition).
  • RACE Marketing Strategy.
  • Indirect Marketing Action (ideas and tools for effective content marketing).

Date: Thursday, February 15

Time: 17.30 – 20.00

Delivered by: Daniel Fenton

See also :

Workshop 1: Boost Flying Start: Business Start-up Essentials

Workshop 3: Boost Flying Start: Financial management and funding for start-ups and SMEs

Please note, participants are required to register and attend to all three workshops.

Boost’s Flying Start service is aimed at ambitious future business leaders, with a focus on building business acumen and to acquire and apply the core skills required to establish the business and drive sustainable business growth amidst a changing economic and business landscape.

The service is targeted at pre-start businesses and anyone who has been trading for less than three years. You must have an ambition to succeed and be ready to make the next steps to creating a successful business.

Businesses within the following partner local authority areas can access this service: Blackburn with Darwen Council, Burnley Council, Chorley Council, Fylde Council, Hyndburn Borough Council, Pendle Borough Council, Preston City Council, South Ribble Borough Council, West Lancashire Borough Council and Wyre Council.

If your business is based outside of these local authority areas, please contact our Business Support Helpdesk on 0800 488 0057 and we can advise you on what support is available in your area.

Boost’s Flying Start service is delivered in partnership with Selnet.

Venue address

Burnley Football Club Turf Moor
52-56 Harry Potts Way
BB10 4BX

Boost attendees


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Levelling Up
Department for Trade and Business
Northern Powerhouse
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