Bridging cultures: Business etiquette for British businesses in the GCC

What you’ll learn

Prepare properly to conduct business in this exciting region.
Develop your cultural intelligence 
Set off on ‘the best foot’ and avoid common pitfalls and mistakes

Description

Join me for a dynamic webinar where I shall explore the nuances of business culture and etiquette across the Gulf Cooperation Council (GCC) region, as well as Saudi Arabia.

As trade and investment opportunities grow, understanding the cultural foundations of trust, communication, and negotiation becomes essential. 

Drawing on some of my own personal experiences of working in this exciting market I shall be discussing the values and expectations that shape professional interactions – from meeting protocols and gift giving to decision making hierarchies and relationship building.

Whether you are entering the market for the first time or looking to deepen exciting ties, you will gain practical insights to navigate cross-cultural dynamics with confidence and respect. Discover how this cultural fluency can enhance partnerships, avoid mishaps and open doors in one of the world's most vibrant and evolving business landscapes.

Speakers

Mark Burkett
Business Academy Adviser, Department for Business and Trade

Mark has been involved in exporting for over 30 years and has exported successfully to every continent around the globe.

With his wealth of experience and enthusiasm for UK exports, Mark is on a mission to help UK businesses take their products and services to overseas markets in the best possible shape to achieve success.