What you’ll learn
What marketing methods you should prioritise when budgets are limited
Uncover demand and gain actionable inspiration for campaigns
Identify sources of data and insight to build a confident digital marketing strategy
Description
Join this session to learn the core digital marketing methodologies to cost-effectively increase, tap into and capitalise on demand. With a key focus on cost-effective methods that bring interested customers closer rather than ‘pushing’ advertisements to irrelevant audiences, this session will have insights for B2C and B2B brands of all sizes.
Speakers
Martin Calvert
Marketing Director, ICS-digital
Martin Calvert is Marketing Director at ICS-digital, an international digital marketing agency that helps large and small firms succeed in highly competitive and highly regulated sectors worldwide.
Martin hosts the ICS: Everything Digital podcast on Apple and Spotify which covers multilingual digital topics including SEO, content, PR, product and much more.
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