Choosing the right AI tools for your business

What you’ll learn

• Understand the strengths, limitations and ideal use cases of today's leading AI tools.

• Learn a practical framework for evaluating AI platforms against your business needs, budget and objectives.

• Identify opportunities to build an effective AI toolkit that improves productivity, efficiency and business performance.

Description
With thousands of AI tools now available, many businesses are struggling to separate genuine value from hype. Choosing the wrong platform can lead to wasted investment, duplicated effort and low adoption, while the right tools can significantly improve productivity, creativity and decision-making.

This webinar provides a practical framework for evaluating and selecting AI tools based on your business objectives, rather than the latest trends. We'll compare the capabilities of leading AI platforms, explain where different tools excel, and explore how to assess them against criteria such as ease of use, security, integration, cost and scalability.

Through real-world examples and demonstrations, you'll learn how businesses are successfully using AI across marketing, sales, customer service, operations and administration.

Whether you're taking your first steps with AI or looking to refine your existing technology stack, you'll leave with a clear understanding of how to choose the right tools for your organisation and avoid common pitfalls.

 
Looking to learn something new before your next live event? Explore our on-demand video library and access over 30 bite-sized videos packed with practical advice and expert insights.

Speakers

Jai Khan

AI Business Director, Push

Jai brings over 15 years of expertise in digital marketing and business development. Starting his journey as an account manager, Jai quickly established himself as a leader, shaping the company’s new business and internal marketing strategies.

As the first point of contact for businesses approaching Push, Jai has gained exposure to a wide variety of industries. This experience has enabled him to identify emerging trends in business behavior and anticipate client challenges. He has been at the forefront of Push’s comprehensive AI and digital marketing audits, reviewing thousands of accounts and helping businesses pinpoint critical opportunities for growth.

Jai’s keen eye for detail and proactive mindset make him an expert in spotting common marketing missteps and encouraging clients to embrace new opportunities before their competitors do. His leadership in developing innovative strategies has contributed to Push’s reputation as a pioneer in AI-driven marketing.

Jai’s commitment to client success and innovation continues to drive Push’s mission, delivering cutting-edge marketing solutions and measurable results for clients worldwide.