Content chameleon: How you can succeed with content marketing

Name: Content chameleon: How you can succeed with content marketing
Start: 2026-09-11T10:00:00+00:00
End: 2026-09-11T11:00:00+00:00

September 11, 2026

10:00 - 11:00

Zoom | Teams | Online

Business Academy

What you’ll learn

Use of content for international marketing – and half-measures to avoid

Strategies to scale up multilingual content cost-effectively

How content can be optimised and prioritised to drive search engine rankings and bring customers closer to buying or enquiring

Description

In this session, Martin will discuss practical and scalable content methodologies that can help brands of all sizes attract relevant international traffic, build trust amongst customers and facilitate export sales.

Speakers

Martin Calvert

Marketing Director, ICS-digital

Martin Calvert is Marketing Director at ICS-digital, an international digital marketing agency that helps large and small firms succeed in highly competitive and highly regulated sectors worldwide.

Martin hosts the ICS: Everything Digital podcast on Apple and Spotify which covers multilingual digital topics including SEO, content, PR, product and much more

Event cost: Free

Click to Book Online

Venue address

Online

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