Customs valuation explained: Getting your goods cleared without costly mistakes

Get customs valuation right with this practical session, learn how to avoid costly errors, ensure compliance, and optimise duties across your international trade.

What you’ll learn

• Understand how customs value is determined under WTO and UK rules
• Apply the correct valuation method to your export and import transactions
• Avoid common valuation errors and reduce the risk of customs disputes

Description
Customs valuation plays a critical role in determining the duties, taxes and compliance obligations that apply to your international trade transactions. For UK exporters, getting valuation right at both export and import stages is essential to avoid delays, penalties and unexpected costs.

This webinar provides a clear and practical overview of customs valuation, grounded in the WTO Valuation Agreement and current UK customs rules. It explains the main valuation methods and how to apply them correctly in real-life trading scenarios. You will explore how goods should be valued for export and import purposes, what information is required for customs valuation declarations, and how valuation decisions can impact duty liability and cash flow.

The session will also highlight common valuation mistakes in international trade, including related-party transactions, assists and royalties, and will introduce advanced valuation rulings as a tool for managing risk and gaining certainty. Designed for exporters at all stages, this webinar will help you strengthen compliance while supporting confident, cost-effective international growth.

Speakers

Andy Baker
Customs & International Trade Adviser, Strong and Heard

Andy has over 19 years’ experience in freight forwarding and logistics. Covering Airfreight Imports , Sea freight and Road freight logistics. Having worked for various freight forwarders within this period he was responsible for all aspects of logistics and supply chains , customs entries and compliance. Andy’s expertise covers import and export entries, inventory link ports, NCTS and ETSF warehousing and various customs entry software along with customs audits and compliance. Andy has vast experience in customs declarations and processes, NCTS , customs consultancy and audit work.