Decoding the Southeast Asia e-commerce market for UK brands

What you’ll learn

• Develop in-depth understanding of Southeast Asia e-commerce landscape and consumer behaviours

• Learn how to navigate between e-commerce strategies traditional retail distribution in Southeast Asia

• Establish comprehensive knowledge on practical tips for implementing social marketing strategies in Southeast Asia
   

Description
The masterclass provides an overview of the Southeast Asian e-commerce landscape, key consumer behaviours, and the strategic importance of these platforms for British brands. It explores the role of e-commerce within broader route-to-market strategies across Southeast Asia, shares best practices for social media marketing for the region and examples of successful brands that have leveraged e-commerce and social media effectively in Southeast Asia.

 
Looking to learn something new before your next live event? Explore our on-demand video library and access over 30 bite-sized videos packed with practical advice and expert insights.

Speakers
Cameron Gordon
Partner and Head of Client Growth, INCITE

Since 2011, Cameron has been building sustainable Asia Pacific (APAC) export markets for food and beverage brands.

As part of a team that has negotiated hundreds of distribution deals over this period across 12 APAC countries, Cameron is experienced in developing distribution partnerships that are commercially active for our client brands, their distribution partners and their downstream customers.

Cameron is also the Chair of the ASEAN Food & Drink Exporters Forum