Designing the customer journey: Turning visitors into valuable conversations

What you’ll learn

• Understand how attendees navigate and evaluate exhibition stands
  Map the customer journey before, during and after the event

• Develop stronger engagement and conversation strategies

• Learn techniques for qualifying visitors effectively

• Select the right booth team and match them to suitable roles

• Create memorable experiences that encourage follow-up conversations

Description
At every exhibition, attendees make hundreds of decisions about where to spend their time. Businesses that understand and design the attendee journey consistently attract more of the right visitors and generate better quality opportunities.

This webinar explores how to create meaningful experiences before, during and after the event. You'll learn how to move beyond simply attracting footfall and instead focus on creating conversations that build trust, uncover opportunities and support business growth.

The session will provide practical tools to help you engage visitors more effectively and improve the overall experience for your prospects and customers.

Speakers

Lee Ali

Founder and Managing Director, Expo Stars Interactive

Lee is an international speaker, entrepreneur, and sales strategist, as well as a designated Department of Business and Trade Export Champion. He has guided global exhibitors in enhancing engagement, generating qualified leads, and delivering measurable success at live events.

Lee is recognised for his expertise in trade show engagement optimisation (TEO), human behaviour, and communication styles, offering practical strategies to align people development with sustainable business growth.