EU packaging rules: PPWR explained

New to PPWR? Join this webinar to understand the EU’s new packaging rules, key compliance requirements and the practical steps your business can take now to prepare.

What you’ll learn
Understand the scope, requirements and compliance timelines of PPWR.
Learn practical, step‑by‑step actions their business must take to prepare for new packaging, labelling and material requirements.
Gain clarity on how the PPWR reshapes EPR obligations, including expected impacts on costs, reporting and packaging‑related decision‑making.

Description
The EU Packaging and Packaging Waste Regulation (PPWR) introduces major new rules for businesses placing packaging on the EU market. Replacing the previous directive, it creates a single EU-wide framework and expands Extended Producer Responsibility obligations. In this webinar, businesses will gain a clear overview of what PPWR covers, from packaging design and material choices to labelling, recycling and waste management. We’ll explain the key requirements, including limits on single-use plastics, recycled content targets, restrictions on substances of concern such as PFAS, and the likely impact on costs and compliance. Join this session to understand what the regulation means in practice and how your business can start preparing now.

Speakers
Andrea Collins
Managing Director, Global Trade Department

Andrea is an international trade specialist with 25+ years’ experience in the industry. Andrea specializes in importing, exporting, global sustainability, trade compliance, business resilience, and business growth. A passionate ambassador of UK micro businesses and SMEs, she launched Global Trade Department (previously known as The Export Department) to assist these companies expand their horizons internationally, raise the profile of UK goods and services abroad, and add vital resilience to supply chains through global sourcing.

As well as supporting private clients with their international trade endeavours, Andrea delivers 1:1 support and 1-many support for a number of Growth Hubs nationwide and is responsible for the design and delivery of a range of EU transition, international expansion, and business resilience support programmes across the country.