Exhibition strategy: Choosing the right events and setting yourself up for success

What you’ll learn

• Align your exhibition activity with your business growth strategy
  Identify which events are right for your organisation

• Define clear objectives and success criteria

• Understand your target audience and buyer personas

• Build a pre-event planning framework

• Avoid common mistakes that reduce exhibition effectiveness

Description

Exhibitions and trade shows can be one of the most effective ways to generate new business, enter international markets and strengthen customer relationships. However, success rarely happens by accident.

This practical webinar will help you develop a clear exhibition strategy aligned to your business growth objectives. You'll learn how to identify the right events, define measurable goals and create a plan that maximises your return on investment before you even step onto the show floor.

Whether you're new to exhibiting or looking to improve results from your existing programme, this session will provide a framework for making smarter event decisions.

Speakers

Lee Ali
Founder and Managing Director, Expo Stars Interactive

Lee is an international speaker, entrepreneur, and sales strategist, as well as a designated Department of Business and Trade Export Champion. He has guided global exhibitors in enhancing engagement, generating qualified leads, and delivering measurable success at live events.

Lee is recognised for his expertise in trade show engagement optimisation (TEO), human behaviour, and communication styles, offering practical strategies to align people development with sustainable business growth.