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Export Academy: Ace your export game: In conversation with EXEAT the world's best-selling luxury British tennis wear brand for women

April 25, 2024

12:00 - 13:00


Department for Business and Trade

Learn the secrets of Laura Ward's success as she took her tennis wear brand to the world!

Laura Ward is founder of Exeat, the UK’s most exported luxury tennis apparel brand and winner of Start-Up Entrepreneur of The Year and Global Start-Up of The Year. Made from pioneering sustainable fabric and dubbed 'the fashion editor's favourite tennis brand', Exeat's critically acclaimed haute courtwear has found fast international success with 80% of sales coming from overseas. Previous to Exeat, Laura spent 18 years as an award-winning global advertising executive for companies including Audi, Unilever and Diageo.

What you will learn
  • Gain insights into the challenges and opportunities associated with expanding a business at home and internationally
  • Understand the potential market opportunities and entry strategies
  • Help you formulate an export action plan to optimise export processes and maximise profitability

Join us for an exclusive chance to hear from UK entrepreneur and founder of EXEAT Laura Ward. Find out how Laura went from a kitchen table business to becoming 'Global Start-Up of The Year.’

Laura will be discussing the challenges, successes and insights gained in scaling a business for overseas growth and flying the flag for Great Britain on the world stage. 

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Funded by local govmt
Levelling Up
Department for Trade and Business
Northern Powerhouse
Lancashire County Council

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