In this session, Footprint Digital will be tackling this question and guiding you through some of the changes, but also consistencies, in how best to approach keyword research and targeting as we approach a ‘cookieless future’.
From the session, attendees will come away with an understanding of how to approach keyword research and important mistakes to avoid. Alongside this, the Stephen Job will cover the question of measuring success with regards to keywords and reporting: how can you test and measure your approach in line with your business and marketing goals?
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