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Export Academy: Audience behaviour in Google Analytics 4 (GA4) - What can businesses learn from the data?

March 05, 2024

10:00 - 11:00


Department for Business and Trade

Learn how to harness the power of first-party data and user behaviour metrics on Google Analytics 4 and Google Ads.

What you’ll learn:

  • Using GA4 to re-configure your business strategies
  • Understand the new metrics that GA4 can provide
  • How to make the most out of your data


The focus now isn’t so much about who (aka demographics) but more about what (aka actions or events) people do on our website that should shape our Audience Segments and how we understand their intent. That in turn influences the messaging we use on our site and Google Ads as well as optimisation implementation that improves their user journey.

In this session, Footprint Digital will explore the ways in which businesses can re-configure their strategies with the new information available to us through Google Analytics 4.

As Google moves away from the AABC (Audience, Acquisition, Behaviour, Conversions) Model towards the new AEMR (Acquisitions, Engagement, Monetisation, Retention) Model and new engagement and user stickiness metrics are giving us fresh insights into how users are behaving on your website, join us to find out how you can make the most of this data.

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In completing this form, you understand that Lancashire County Council (Boost) has a requirement to process your personal data. Lancashire County Council will only ever process your personal data where it has a clear lawful basis for doing so in full compliance with data protection legislation - UK GDPR and The Data Protection Act (2018). We will ensure the security and confidentiality of your personal data at all times. For full details of how Lancashire County Council handles your personal data please see our privacy notice here . Some information relating to this public funded project may be declared to third parties under the Freedom of Information Act 2000.
Funded by local govmt
Levelling Up
Department for Trade and Business
Northern Powerhouse
Lancashire County Council

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