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Fraser House Talks - "Why Smart Business People make stupid business decisions"

September 10, 2026

12:30 - 13:00

Lancaster

Lecture Theatre

Our first Fraser House Talk of the autumn series kicks off with Martin Peters and 'Why smart people make stupid business decisions'. The biggest business mistakes rarely come from a lack of intelligence. They come from jumping to solutions before understanding how the business actually works.

We'll explore how putting the business model before the problem, and evidence before assumptions, leads to better decision-making. Martin is Founder of ARQ Group Ltd, where he works as an embedded CFO helping ambitious founder-led businesses navigate growth, fundraising and commercialisation.

With a background spanning finance leadership, investment readiness and strategic decision-making, he helps businesses turn complexity into clarity.

Join us on:
📅 Thursday 10th Sept
🕧 12.30 - 13.00
📍 Lecture Theatre, Fraser House Hub

All welcome, no sign up necessary. Even better, bring your laptop, trial our space for the day and catch the talk.

Venue address

Fraser House, White Cross Business Park, South Rd, Lancaster LA1 4XQ

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