From FTA to market entry: Navigating India's food and drink opportunity

What what you will learn 

• Learn about key routes to market, including retail, hospitality (HoReCa), e-commerce, gifting, and travel retail channels.

• Understand practical market-entry considerations, including distributors, importers, regulatory requirements, and market positioning.

• Learn how DBT can support businesses through market intelligence, introductions, trade events, and export support services.

Description

This webinar will help improve market access under the UK–India Free Trade Agreement (FTA) for UK food and drink businesses by gaining insights into market trends, routes to market, regulatory considerations, and business development opportunities, while hearing directly from DBT sector experts on how to successfully navigate India's food and drink landscape.

Speakers

Jasdeep Jassal
Food and drink sector lead, Department for Business and Trade - India

Jasdeep Jassal leads the Food & Drink sector and the Export Support Service (ESS) for the Department for Business and Trade at the British High Commission in India. His role focuses on helping UK companies translate Indian market potential into commercial outcomes.

Through the Export Support Service, Jasdeep provides UK exporters with hands on, commercially grounded support across the full export lifecycle. This includes market entry strategy, regulatory and labelling compliance, pricing and route to market planning, importer and distributor identification, buyer engagement, and risk navigation. The service is designed to reduce time to market, lower entry barriers, and help companies make informed, commercially viable decisions when trading with India.