How to succeed at exhibitions in the UK and overseas - Aligning exhibitions to your business growth plan

Learn how to approach exhibitions as a strategic business decision rather than a marketing tick-box.

What you’ll learn

• Align exhibition activity with your business growth plan, whether your goal is lead generation, market entry, partnerships or brand positioning
• Clearly define why you are exhibiting and when exhibitions are not the right tool
• Evaluate and select the right exhibitions based on audience relevance, geography, timing and commercial opportunity

Description
You will explore how exhibitions support different growth objectives, how to decide whether exhibiting is the right choice for your business, and how to select the right shows in the UK and overseas. This session will help you avoid costly mistakes and ensure your exhibition activity is aligned with your wider business and export strategy.

Speakers
Lee Ali
Founder and Managing Director, Expostars

Lee Ali is an international speaker, entrepreneur, and sales strategist, as well as a designated Department of Business and Trade Export Champion. As the founder and Managing Director of Expo Stars Interactive, he has guided global exhibitors in enhancing engagement, generating qualified leads, and delivering measurable success at live events. Lee is recognised for his expertise in trade show engagement optimisation (TEO), human behaviour, and communication styles, offering practical strategies to align people development with sustainable business growth.