How to use AI to research your market and competition

What you’ll learn

• Understand how AI-powered tools provide insights into potential markets;

• How to use AI-driven frameworks for analysing market trends and competitive landscapes;

• Discover how machine learning supports strategic analysis for identifying opportunities and threats.

Description

Looking to future-proof your marketing and unlock new growth opportunities for your business?

Understanding your market is the key to successful business growth, both at home and overseas, and AI is transforming how this is done. In this session, you’ll explore how to harness AI-powered tools to assess and analyse new and existing markets with greater depth, speed, and accuracy.

We'll cover how to apply AI-driven research frameworks to process and interpret large datasets, uncover consumer behaviour patterns, track emerging trends, and map competitive landscapes. By learning to apply AI-powered tools and frameworks, you’ll gain the ability to analyse vast datasets, reveal consumer behaviour patterns, and detect market shifts before your competitors do.

We'll help you understand how machine learning can transform your SWOT analysis and give you a clear, real-time understanding of threats and opportunities on a global scale.

In an increasingly competitive and data-driven world, traditional market research methods are no longer enough. Businesses need faster, deeper, and more accurate insights to make strategic decisions - and that’s exactly where AI comes in.

 
Looking to learn something new before your next live event? Explore our on-demand video library and access over 30 bite-sized videos packed with practical advice and expert insights.

Speakers
Jai Khan
AI Business Director, Push

Jai brings over 15 years of expertise in digital marketing and business development. Starting his journey as an account manager, Jai quickly established himself as a leader, shaping the company’s new business and internal marketing strategies.

As the first point of contact for businesses approaching Push, Jai has gained exposure to a wide variety of industries. This experience has enabled him to identify emerging trends in business behavior and anticipate client challenges. He has been at the forefront of Push’s comprehensive AI and digital marketing audits, reviewing thousands of accounts and helping businesses pinpoint critical opportunities for growth.

Jai’s keen eye for detail and proactive mindset make him an expert in spotting common marketing missteps and encouraging clients to embrace new opportunities before their competitors do. His leadership in developing innovative strategies has contributed to Push’s reputation as a pioneer in AI-driven marketing.

Jai’s commitment to client success and innovation continues to drive Push’s mission, delivering cutting-edge marketing solutions and measurable results for clients worldwide