How to use AI to understand your ideal customer

Reaching the right customer with the right message at the right time is more crucial than ever. We'll show you how to use AI to help you identify and prioritise the audiences most likely to buy your products or services.

What you’ll learn

• understand how AI improves market segmentation across different regions;
• how to use sentiment analysis for tailoring value propositions to customer preferences;
• discover how AI algorithms can inform pricing strategies.

Description
Whether you’re refining your customer base at home, or entering new territories overseas, in this session, you’ll learn how AI can help provide you with insights you can use to boost your international marketing performance. To compete and thrive, it's so important to connect with customers on a deeper, more data-informed level and move away from generic marketing strategies.

You’ll learn how AI can transform your approach to market segmentation by uncovering patterns in behavioural, demographic, and regional data that human teams often miss. This allows you to identify high-value customer groups and focus your efforts where they’ll make the greatest impact.

Understanding customer sentiment is also critical when marketing across cultures. With AI-powered sentiment analysis, you’ll gain nuanced insights into local preferences, helping you tailor value propositions and brand messaging that resonate authentically.

Finally, you’ll explore how AI algorithms can dynamically shape pricing strategies, ensuring your offers stay competitive and compelling in any market.

Speakers
Jai Khan
AI Business Director, Push

Jai brings over 15 years of expertise in digital marketing and business development. Starting his journey as an account manager, Jai quickly established himself as a leader, shaping the company’s new business and internal marketing strategies.

As the first point of contact for businesses approaching Push, Jai has gained exposure to a wide variety of industries. This experience has enabled him to identify emerging trends in business behavior and anticipate client challenges. He has been at the forefront of Push’s comprehensive AI and digital marketing audits, reviewing thousands of accounts and helping businesses pinpoint critical opportunities for growth.

Jai’s keen eye for detail and proactive mindset make him an expert in spotting common marketing missteps and encouraging clients to embrace new opportunities before their competitors do. His leadership in developing innovative strategies has contributed to Push’s reputation as a pioneer in AI-driven marketing.

Jai’s commitment to client success and innovation continues to drive Push’s mission, delivering cutting-edge marketing solutions and measurable results for clients worldwide.