Gaining the cultural confidence to succeed in the US

Understand the cultural differences and business practices between the UK and US to communicate effectively and succeed in the US market.
 

What you’ll learn

• Discover business attitudes and values in the US

• Learn how to improve your communication with US clients

• Gain practical tips on trading with customers based in the US
   
  Description

The United States is the largest, most competitive, and technologically advanced economy in the world. It is also the UK's top export destination. Trading with the US offers numerous benefits, including low regulatory barriers, minimal language barriers, access to a global supply chain, and a strong rule of law. However, don't be misled by our shared language; there are many culture-defining differences between the UK and the US that can impact business.

This webinar will help you address cultural differences and improve your communication with US counterparts and customers by providing insights into the main principles of the country's business culture. Understanding the dos and don'ts of US business culture will help you make the most of the opportunities in this highly attractive market.

Speakers

Ian Hunter
Director, OCO Global

Ian oversees DBT’s International Markets Programme in North America, where for the past five years he has guided the design and delivery of support for UK exporters across the US and Canada. Since 2011, he has helped British companies enter and scale in North America—drawing on experience living and working on both the West and East Coasts of the United States to translate regional differences into practical market-entry decisions.

His expertise includes market entry strategy, sector analysis, lead generation and buyer engagement, and practical “know-before-you-go” briefings that set expectations on routes to market, talent and cost considerations, state and local dynamics, and operating norms. Ian’s approach is hands-on and outcomes-focused, ensuring companies are well prepared, well connected, and positioned to thrive in North America.