Leading the change: Building the marketing engine that delivers growth

What you’ll learn

• Why you should consider ‘growth’ like a change project and how to lead the change.

• How to approach developing a strategy for sales, marketing and communications for growth.

• Why marketing and comms needs a holistic approach to be successful and far more than just promoting your business.

Description
Can you scale your business by just doing more of the same? More often than not, the answer is no.

Marketing and communications consultant, Katie Sandow specialises in leading businesses through change. In this session, she’ll be sharing why approaching business growth like a change project can help get you and your team into the right mindset and create the environment for growth.

We’ll be exploring how setting your strategy at the right level makes a difference, and why marketing and communications needs to be about the whole ‘marketing mix’ and not just focused on promoting your business.

Whether you’re B2B or B2C, developing a scalable, sustainable and repeatable approach to sales, marketing and communications will put in place the engine that can power your business to the next level.

 
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Speakers

Katie Sandow
Marketing and Comms Consultant, Self employed

Katie Sandow has been a consultant for more than 10 years and in marketing for many more. Katie specialises in challenge and transformation projects, leading marketing and communications through the process of change.

With education and experience spanning leadership, strategy and growth as well as marketing and communications, she has a proven track record in shaping strategy that moves organisations from where they are to where they need to be.