Marketing your online business

What you’ll learn

• Develop a marketing strategy aligned to audience, message and channel
• Use PPC and paid advertising to increase visibility and performance
• Recognise how automation and AI can improve ecommerce marketing efficiency

Description
Marketing online sales effectively requires more than simply driving traffic to your website. It involves having a clear strategy, choosing the right channels and making the best use of the tools available to reach, convert and retain customers. This practical session is designed for businesses that want to strengthen how they promote their products online and improve the performance of their digital marketing activity. We will explore how to build a marketing strategy that supports online sales, including how to align your messaging, audience targeting and channel mix with your business goals.

The webinar will also cover pay-per-click (PPC) and paid advertising, including how these approaches can be used to increase visibility and attract higher-intent customers. In addition, we will look at marketing automation and the growing role of AI tools in ecommerce, from streamlining routine tasks to improving personalisation and campaign performance. This session will provide practical guidance to help businesses market their online sales more effectively and with greater confidence.

Speakers

Barry Tong

Director, Stephensons Online

Barry is the Director of Stephensons Online, a renowned men's brand, an emerging hair removal brand, and a unique deodorant brand. His current goal now extends beyond financial milestones, aiming to develop their company into a £50 million business and establish themselves as one of the world's leading third-party platform partners.